“Stop talking to everyone like they’re in the industry. Talk to them in ways that are going to evoke emotions and what’s important to them.” 

In this video, we sit down with Laura De Ridder from Sorted Digital Marketing to chat about why so much of the construction marketing we see misses the mark, and what builders and tradies can do instead to attract the right clients.

“I remember crying, driving back to Geelong because it was just too much.”

Devin Grant doesn’t sugar-coat it. In our latest episode, Devin takes us from the early years of getting started in carpentry, through the pressure-cooker stage of running a growing building business, to the moment burnout caught up with him. And then, what he did next. Because this isn’t just a story about building houses. It’s about building a career (and a life) that doesn’t leave you feeling desperate for a holiday and wishing for retirement.

“We’re dumping energy to maintain comfort.” 

That’s how Andre Griffs from BINQ sums up what’s happening in far too many Australian homes. We crank the heater, blast the air con, and wonder why the house still feels off. Often, the culprit is simple. The windows are not performing.

"In Germany, you’d never see a timber frame left out in the rain." 

That’s just one of the eye-opening differences we uncovered with Daniel Jakobs, a master carpenter and construction engineer from Germany, on the Mindful Builder Podcast. Dan has spent over 20 years in high-performance, ecological construction, and now serves as Technical Sales Manager for pro clima® in Australia and New Zealand.

"Is natural building just for green hippie owner-builders?" 

We sat down with Rachel from Natural Building Australia to tackle this question head-on. Rachel's academic background and hands-on experience reveal how natural building has evolved from 1990s counterculture to a professionalised industry attracting broader audiences. Thanks to hemp industry growth and increasing awareness of healthy building materials, natural building is becoming a legitimate mainstream option in Australian construction.

A couple of years ago, we weren't sure if a podcast focused on thoughtful, evidence-based building would resonate with Australia's construction community. Turns out, builders, architects, and clients were hungry for exactly this kind of conversation - real talk about what works, what doesn't, mental health challenges, and how to navigate the shifting landscape of codes, client expectations, and new technologies.

"Architects design things we can't actually build."

We sat down with Saxon Hall, Principal Architect at Align Architecture, to tackle the age-old tension between architects and builders. Saxon's unique perspective as a carpenter's son gives him insight into both sides of this divide.

"The message that passive house is better, just isn't reaching people." 

That observation captures a fundamental challenge facing the Australian building industry. While passive house principles are appearing more frequently on building sites, the gap between technical capability and widespread adoption remains significant. What actually happens when passive house ambitions meet the realities of building or renovating a home?

“I learned about discipline and resilience at a very young age, all because of this passion that I held. Those lessons have certainly translated into my adult life.”

In this episode, we sit down with Sally former Matilda, now a carpenter and business owner, to explore what it’s really like to transition careers in the building and construction industry. Sally shares her story of moving from elite sport to the tools, overcoming injury, facing health challenges, and building a new path based on shifting values and a growth mindset.

"Even if you finish the build, it's not too late to certify." 

That's what Emilia Iacovino from Detail Green tells builders who've completed high-performance homes without formal Passive House certification. But should you wait that long? We sat down with Emilia, one of Australia's leading Passive House certifiers, to understand whether certification is just another layer of bureaucracy or if it delivers genuine value for builders and clients investing in high-performance homes.

"I decided not to be the 'too busy' dad who missed seeing his kids grow up."

That was the wake-up call for David Jenyns, founder of Systemology. For too long, he was trapped working 60+ hours a week in the business he built which is a common fate for many successful entrepreneurs. If your business cannot function for a week without you, you're not a business owner;you're an employee of a business you own.

"I had to sell personal belongings just to make payroll." 

Luke Davies isn't ashamed to admit the early struggles of his construction business. From a dairy farm in Sheffield, Tasmania, to running successful building and architecture enterprises, Luke's journey demonstrates what happens when resilience meets strategic learning. We sat down with Luke to understand how he transformed early failures into a thriving business model that's now helping other builders avoid the same mistakes.

"You're wearing a tin foil hat if you think Passive House will work in Australia." 

That’s probably what Clare Perry would have heard back in 2011 when she co-founded the Australian Passive Haus Association.

Fast forward to today, and while Passive House hasn't yet become mainstream, the landscape has shifted dramatically. Industry appetite has grown, more building professionals are actively exploring the concept, and even government is starting to take notice. We sat down with Clare to understand how this shift happened and what it means for Australian builders.

 ”I'm just an average carpenter and builder a lost in a world of red tape”.  

Joel Griff from Heidi Build isn't exaggerating. The modern builder's reality involves navigating compliance mazes, managing cash flow crises, and maintaining a social media presence all while trying to actually construct buildings. We sat down with Joel to understand how the builder's role has transformed and what it takes to survive in 2025.

Becoming a father changes everything - including how you run a construction business. 

Matt just welcomed his first child, while Hamish became a dad for the third time, adding a daughter to his two boys. These life changes forced a complete reassessment of priorities, work schedules, and business operations.