Scratching the surface of culture in construction

Let's face it—the stereotypical image of builders often conjures up thoughts of a rugged, all-male group clocking off early to down a few pints at the local pub. While there’s nothing inherently wrong with bonding over drinks, this old paradigm doesn't necessarily cater to everyone's needs in today's society. It’s an image that fails to encapsulate the diverse talents and ideas that can propel our industry forward. 

Building a positive culture in the workplace is about more than just workplace perks; it's about creating an environment where everyone feels valued and motivated. Think about it: would you rather work in a place where every day feels like a chance to collaborate and grow, or a place where you’re just counting down the hours until the weekend?


Creating an Inclusive Atmosphere

Our recent guest on the podcast, Kaia from Wilderness Building Co highlighted an important aspect when he mentioned how his company, strives to be the antithesis of traditional "tradie" culture. In their quest to stand apart, they've been looking for talent in unique places—sometimes posting job offers on Instagram which, they found, naturally attracted like-minded individuals. This approach has resulted in a team that thrives not only on hard work but on shared values and a commitment to sustainability.

A moment that stuck with us was when Kaia shared his experience hiring beyond the conventional norms. He made a point of encouraging First Nations people, non-binary individuals, and women to apply for positions that may have traditionally been viewed as male-dominated roles. By doing this, we broaden the pool of talent and bring different perspectives into our field that help us grow and innovate. 


The Role of Leadership in Shaping Culture

As leaders, we bear the responsibility of setting the tone. This involves a clear articulation of our business vision—not just for financial success but as an aspirational goal for our teams. We realised, by focusing on sustainability and quality work, we're not just building structures, but nurturing communities both within and outside our companies. The company's values help attract those who are aligned with this mission, fostering a workplace where everyone feels like they're part of something greater. 


Bridging Generational Gaps

It's interesting to note that every generation tends to criticize the next for not working as hard. But we've found that rather than lament changing work ethics, we should channel this evolution positively. With the internet and social media at their fingertips, today's youth have access to an unprecedented amount of information. Properly leveraged, this can drive incredible passion and innovation.

As Kaia pointed out, it's about balance—passion and profit must co-exist. While it’s important to be socially responsible, we also operate in a capitalist framework where profitability ensures sustainability and growth. It allows us to continue providing jobs, pushing boundaries in building, and supporting our diverse teams.


Looking Forward

Our conversation with Kaia left us feeling inspired about the future. Building culture is not a one-time effort but an ongoing journey that evolves with the people involved. We revisited the importance of learning from our past, as illustrated when Kaia shared his formative experiences at a Steiner school, which instilled in him the values of community and individual thinking.

Our takeaway? As we look to foster inclusivity and redefine what it means to "build," it’s crucial to listen and learn continually from those around us. Diversity goes beyond metrics; it’s about giving everyone a seat at the table. It's about creating an environment where every unique individual can thrive.

So, whether you’re just starting your career or you’ve walked the scaffold for decades, we encourage you to think deeply and live lightly. Let’s break the mold together and build an industry that reflects the diverse world we live in.

LINKS:

Thanks to Hip Vs Hype for having us

Fantech

Connect with us on Instagram:  @themindfulbuilderpod

Connect with Hamish:

Instagram:  @sanctumhomes

Website:   www.yoursanctum.com.au/

Connect with Matt: 

Instagram: @carlandconstructions

Website:  www.carlandconstructions.com/

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